Data, data, data, we cannot make bricks without clay.
The LeewardRail was founded on data driven development. Regardless of personal preference, for any product and or service following what the data in that field tells us will maximize growth. Ideas are important and great, but do not lead to anything real without growth.
Technology can simplify our life or complicate it. Today there is so much technology to choose from it can be hard to get someone to try something new. Fear of complicating something familiar can keep people from trying something they believe is intended to simplify and or improve that familiar thing.